Category Archives: Marketing

Tweet #2500 – Top 3 Things I’ve Learned in 8 Years on Twitter

I opened my Twitter account almost 8 years ago, after a wine-enhanced dinner party. Low expectations? Oh yeah. But I have come around. Today as I approach tweet number 2,500 (thanks @TweetCounter), I stopped for a brief moment to consider … Continue reading

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What’s in a Business’s Name? Choosing Between Factual and Memorable

I’m a Gemini, and mostly comfortable with my split personality. But when it came time to name my business, I struggled: Sustainable Communication Strategies or LeapingOtter? (Yes, I own both URLs!) The quandary: should I pick something clear and serious, … Continue reading

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